Labs: Innovation Design Lab
The workshop follows the classic double-diamond for Design Thinking, using divergence, convergence, and collective syncopation to align intent and direction. |
Move from uncertainty to aligned direction
The Innovation Design Lab combines our most essential frameworks into an immersive experience that moves participants from uncertainty to aligned direction through collective discovery, problem-solving, and adaptive invention.
It's how many organizations are introduced to Human-Centered Innovation Design for the first time.
Watch innovation design in actionExperience Human-Centered Innovation Design through our immersive 3-day lab that activates collective discovery, problem-solving, and adaptive invention around your organization’s next horizon. |
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Workflows, pains-and-gains, and ideal journeys are collaboratively defined by rotating teams every 10-15 mins. |
Grounding in a shared understanding of reality
We begin by codifying an immersive world-view of the domain and personas, with workflows that capture tacit human behaviors and nuances, pains and unmet gains in them, and what the ideal connected journey might be.
Job, Problem, and Hill statements. |
These are articulated as Jobs, Problems, and Hills that frame the design outcomes, challenges, and opportunities in human terms, and ground ideation in reality.
Concepts become progressively more focused and meaningful each round. |
Proving meaningful value
Concepts are progressively realized into prototypes through rapid iteration and evaluation for Desirability, Viability, and Feasibility, with qualitative and quantitative benchmarks determined by participating customers and data from user research.
Co-evolution is polyrhythmic across three horizons. |
Co-evolving with the future
Finally, we define a Minimum Viable Experience that delivers differentiating value, supported by an evolution roadmap that adapts to market forces, adoption patterns, and technology advancement through telemetry.
Ready for serious play ›